LukeW | Mobile Context Revisited

June 12 2011, 2:13pm

if there’s one thing I’ve learned in observing people on their mobile devices, it’s that they’ll do anything on mobile if they have the need. Write long emails? Check. Manage complex sets of information? Check. And the list goes on. If people want to do it, they’ll do it on mobile -especially when it’s their only or most convenient option.

Frustration sets in when what people want to do isn’t available in the “mobile version” and they quickly reach for a desktop or full site link to finish their task. In fact, you might even be able to measure how well your mobile Web experience is meeting people’s needs by tracking how often the “full site” link gets used.

disqu